Week 3. Creating Digital Media Piece: pre-production stage.

Task 03
(14 10 11)

The task for the fourth week was to plan and create a simple piece of digital media.
Since it's a very wide area, I had a difficulty to move from a starting point and actually think of something specific. Fortunately, I remembered that I had been given a project to create a leaflet and a calling card of an international children play group to advertise it and attract more people.
There were specific visual needs of what I had to present in the leaflet, for example, ladybird, because the play group's name is "Ladybird".

At first, I thought I was going to do it in a simple way, but after the last lecture it got me thinking that I have to do a serious research to produce the best results. The main things I had to consider were drawings, colours and a typeface. The leaflet had to be very attractive not only to parents, but children as well, because if a child feels uncomfortable looking at some drawing, he/she obviously wouldn't want to go to the presented group. The same thing happens with parents: if a parent doesn't trust the created atmosphere and information given on the leaflet from the first sight, he/she won't even consider bringing the child to the group. 

So, I began to do a research about a child psychology and people reactions to colours. First thing I found out was that children don't like when there's a lot of text information, so I decided to leave only the essential info part. Then colours - only from the red spectrum, because according to human perception, these warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Not vivid, but soft, simple tones to keep people in their comfort zone. And finally, drawings: children like to explore, so drawings have to make up some kind of story to make the little ones interested.

As I found out, it's not that easy to make something for children to be interested in, but in the same time keeping it professionally done to make it attractive to parents. Eventually, I have a good start and it will be easier to move into a production stage.